Product design that ships
Case studies from discovery to polish — for SaaS and consumer apps.
Selected work
Payments onboarding
Cut time-to-first-payment by 40%.
Checkout redesign
RTL-first mobile cart for fashion.
EdTech learner path
Bilingual lessons with progress cues.
How I work
Research
Jobs-to-be-done + usability sessions.
Prototype
Clickable flows in days, not weeks.
Ship with eng
Tokens, specs, and QA checklists.